NoLogo:
Disrupting an industry.

NoLogo is an ai-powered platform that empowers users to create, and purchase custom crafted furniture at affordable prices. As the product designer I was tasked with building the MVP and crafting NoLogo's brand across all touch-points.

Bringing an unknown product to market burdened us with our main challenge: Build legitimacy and trust with our consumers.

Designing a functioning product wasn't enough. We needed a wholistic, full-funnel approach. Transparency was key—outlining the purchase journey to users before they made a purchase. Combined with a product journey tracking post-purchase flow we were effectively able to communicate to our users that they'll know exactly where their product is—from design, to production, to final delivery.

Our team successfully launched a limited-closed beta MVP within 2 months with estimated profits of $60k+

Our team is constantly iterating and improving based on user feedback. New functionality is being built to give users more ways to create heirloom pieces for their home.